The purpose of this visual identity is related to the constant exchange in which we live.
Exchange between what exists and happens outside, with what exists and happens within us.
Exchange between what exists and happens outside, with what exists and happens within us.
Basically the idea of putting open mind into practice, that is, being receptive to external factors, capturing and absorbing inspirations, knowledge, people, feelings, sounds, references from the world and then seeking to transform this information within we.
Then do the reverse process, that is, let the "wind" reverse this umbrella, releasing all that has been absorbed and transformed.
Then do the reverse process, that is, let the "wind" reverse this umbrella, releasing all that has been absorbed and transformed.
Then comes a receiving umbrella and
transformer when it is open and distributor and imminent when it is more than open: inverted!
It has two handles, because two people could hold it at the same time, referring to the idea of sharing.
After all, whoever shares always flies higher.
transformer when it is open and distributor and imminent when it is more than open: inverted!
It has two handles, because two people could hold it at the same time, referring to the idea of sharing.
After all, whoever shares always flies higher.
A joke with the symbol, alluding to this fun experience of exchange.
Início no Brasil e término em Portugal, 2019.
