The huge wooden counter already existed in the space and functioned as a till and sewing table for small repairs. The background was white and empty.
To take advantage of the presence of a seamstress on site, the brief for the job called for a "tailoring atelier" look.
As a starting point, I decided to create a huge panel with its own lighting, which would serve as a base for the decorative elements of this universe. This way we were able to show a little of the production process and the trims used on the clothes. The advantage of using the panel on this occasion is that it brings a cosy yet minimalist feel, without weighing down the space visually.
All the merchandising displays on the panel were carefully thought out and designed from scratch especially for the brand.
To take advantage of the presence of a seamstress on site, the brief for the job called for a "tailoring atelier" look.
As a starting point, I decided to create a huge panel with its own lighting, which would serve as a base for the decorative elements of this universe. This way we were able to show a little of the production process and the trims used on the clothes. The advantage of using the panel on this occasion is that it brings a cosy yet minimalist feel, without weighing down the space visually.
All the merchandising displays on the panel were carefully thought out and designed from scratch especially for the brand.
São Paulo, Brazil, september, 2023
PT
O imenso balcão de madeira já existia no espaço e funcionava como caixa de atendimento e mesa de costura para pequenos reparos. O fundo era branco e vazio.
Para aproveitar a presença de uma costureira no local, o briefing do trabalho pedia um visual de "ateliê de alfaiataria".
Como ponto de partida, resolvi criar um imenso painel com iluminação própria, que servisse de base para os elementos decorativos deste universo. Assim conseguimos apresentar um pouco do processo de produção e os aviamentos utilizados nas roupas. A vantagem do uso do painel nesta ocasião, é que ele trás um ar acolhedor e ao mesmo tempo minimalista, sem pesar visualmente no espaço.
Todos os elementos de merchandising do painel foram cuidadosamente pensados e desenhados do zero especialmente para a marca.
São Paulo, Brasil, setembro, 2023
Acima, visualização do projeto em Render 3D
